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More on Readability
Can the audience understand what is written?
Use clear and concise writing
Bad example: One practice that should be avoided is that of obfuscating and adumbrating
the meaning and connotation of the message with verbosity and plurality of complex words, in order for the communication to be disseminated to a panoptic audience.
Good example: Use clear and concise writing to spread your message to the widest audience.
Use headings to make it easier to scan
People tend to scan web pages until they get to the information they want.
Remember heading should be act as an outline for your page.
For accessibility, an audio browser can be set to read the headings first which allows the reader to select where they want to start listening