Points: 20 pts
Summary:Write an essay as a draft for the business description section of your business plan and also write a one page executive summary.

Part of the business plan

This essay has two parts. One is the business description. The second part is the executive summary.

Please look over Avoiding Common Writing Errors

Technical Requirements

It's preferable to use Microsoft Word 2016 for your writings in this class. You can compose in another program, then copy the text into Microsoft Word (Use paste special-plain text in Word). Most campuses have Microsoft Word available in computer labs and libraries. The following specifications must be met:

Organize information

Gather your bullet points from the lessons and activities for this unit. Organize the points in a cohesive manner. The points should be organized in such a manner to help you write up information concerning the following recommended aspects of your business (Customize as needed for your business):

You may need to research additional information and add that information to your bullet points. Your essay should have PARAGRAPHS and not just bullet points.

Write the essay

Using the bullet points as a guide to write your essay. The essay should be 2-5 pages long (minimum of 500 words). If you are writing fewer pages now, you may need to write more pages in future essays or add in information to this essay for your final business plan assignment which should be 16-20 pages (4,000 words). Keep in mind your audience is people in other businesses and you are writing from the perspective of an entrepreneur.

Executive Summary

After writing the information about the company, it's time to sum up the entire business plan in one page. You can either add the executive summary before the part just written or create a separate document for your summary.

Include a heading 1 at the top of the summary with the words Executive Summary.

Submitting the assignment

Submit your essay and executive summary in Laulima

Grading Criteria

  1. Minimum page length met. Executive Summary should be 1 page. The Business Description should be 2-4 pages
  2. All the required points are included in the essay. Percentage missing will be deducted from score. For instance, if only 3 of the 4 points are covered, then 25% of the points will de deducted from the score.
  3. All grammar and spelling errors as indicated by Word are corrected and document has been proof read to catch other grammar and spelling errors. One quarter of a point will be deducted for each, up to 5 points.
  4. Essay is written in a logical, clear and concise manner. Up to 5 points will be deducted.

The combined points lost for above items 1 & 2 will not be more than 50%

Submitting the Essay

Your essay should be uploaded to Laulima in Assignments, Tasks & Surveys by the due date at the end of the unit covered in this essay.