Points: 20 pts
Summary: Write 3-5 pages for your business plan regarding defining the market

Technical Requirements

Do not use font grouping to format your paper - USE styles!!!

It's preferable to use Microsoft Word 2016 for your writings in this class. The following specifications must be met.

Organize information

Gather your bullet points from the lessons and activities for this unit. Organize the points in a cohesive manner. They should be organized in such a manner to help you write up information concerning the following recommended aspects of your business (Customize as needed for your business): You may need to add more information than your collected bullet points. You will need to do research on your competition.

You may need to research additional information and add that information to your bullet points.

Write the essay

Using the bullet points as a guide to write your essay. The essay should be 2-5 pages long (minimum of 500 words). If you are writing fewer pages now, you may need to write more pages in future essays or add in information to this essay for your final business plan assignment which should be 16-20 pages (4,000 words). Keep in mind your audience is people in other businesses and you are writing from the perspective of an entrepreneur.

Grading Criteria

  1. Minimum page length met. Percentage missing will be deducted from score. For instance, if essay is one and three quarter pages in length and two pages are minimum, then 12.5% of the points will de deducted from the score.
  2. All the required points are included in the essay. Percentage missing will be deducted from score. For instance, if only 3 of the 4 points are covered, then 25% of the points will de deducted from the score.
  3. All grammar and spelling errors as indicated by Word are corrected and document has been proof read to catch other grammar and spelling errors. One quarter of a point will be deducted for each, up to 5 points.
  4. Essay is written in a logical, clear and concise manner. Up to 5 points will be deducted.

The combined points lost for above items 1 & 2 will not be more than 50%

Submitting the Essay

Your essay should be uploaded to Laulima in Assignments, Tasks & Surveys by the due date at the end of the unit covered in this essay.