Points: 25 pts
Summary: Write an essay as a draft for the products and/or services section of your business plan.

Part of the business plan

Each essay is going to be part of the final business plan. For each essay stick to the TOPIC of the essay. The essays will be incorporated into the larger business plan, but will not be in the order that they are written. For instance, the business description will be one of the last essays, but will be near the beginning of the report. Don't include other topics in this essay and don't worry about introducing your business.

The topic of this essay is Products and/or Services. If your business will be selling products only, then the topic is Products. If your business will be selling services only, then the topic is Services. If your business will be selling products and services then the topic is Products and Services.

Note: This is not an academic paper: do not reiterate what you learned and do not explain business terms. The focus is to explain how the concepts apply to your business. With any writing, you have to know who the audience is. The audience for a Business Plan are other business people. The plan might be used to request funding from an investor or a bank. The plan might be given to vendors that you purchase supplies or products from. The plan might be requested by a landlord when you are leasing commercial property for your business. What all these people have in common is they are business people. They know business terms and concepts, what they want to know is all about your business.

Technical Requirements

It's preferable to use Microsoft Word 2016 for your writings in this class. You can compose using another program, then copy the text into Microsoft Word (Use paste special - plain text in Word). Most campuses have Microsoft Word available in computer labs and libraries.

The following specifications must be met

Do not use font grouping to format your paper - USE styles!!!

Organize information

Gather your bullet points from the lessons and activities for this unit. Organize the points in a cohesive manner. They should be organized in such a manner to help you write up information concerning the following recommended aspects of your business (Customize as needed for your business):

You may need to research additional information and add that information to your points. Be sure to cite your references.

The top heading for this essay should be ONE of the following depending upon your business.

Write the essay

Your file should be named with your first name and last initial followed by essay1. For instance the name for my file would be
VanessaC-essay1

.docx is added by Word at the end of the file name, on some systems you might not see this. If you see it, don't delete it.

Use the weekly sentence points as a guide to write your essay. The essay should be 500-800 words long (approximate 2-3 pages). If you are writing fewer pages now, you may need to write more pages in future essays or add in information to this essay for your final business plan assignment which should be at minimum 4,000 words..

Don't worry about being perfect in your writing. These essays are first drafts! Your final business plan should show improvement in your writing, so it's more important for the essays to get your thoughts down on paper and organized, and don't spend extra time polishing your writing. That will come later.

Grading Criteria

  1. Minimum page length met (500 words). Percentage missing will be deducted from score. For instance, if essay is 400 words in length and 500 words is the minimum, then 20% of the points will be deducted from the score.
  2. All the required points are included in the essay. Percentage missing will be deducted from score.
  3. All grammar and spelling errors as indicated by Word are corrected and document has been proof read to catch other grammar and spelling errors. One quarter of a point will be deducted for each, up to 5 points.
  4. Essay is written in a logical, clear and concise manner. Up to 5 points will be deducted.

The combined points lost for above items 1 & 2 will not be more than 30%

Submitting the Essay

Your essay should be uploaded to Laulima in Assignments, Tasks & Surveys by the due date at the end of the unit covered in this essay.